Leah Capaldi’s durational performance ‘Allure’ was conceived for an Art Fair and was the only performance to take place in both New Contemporaries ‘In the Presence’ 2011 and The Catlin Art Prize 2011. This durational performance was rein-acted at Artissima’s performance section of the art fair: PER4M.
Throughout the course of the fair, Capaldi employs participants to spray themselves with entire 200ml bottles of Chanel Allure or Chanel Allure Homme perfume and journey undisclosed amongst viewers, adding to the intensity of the environment, walking through the art fair amongst visitors whilst wearing the perfume. Gallery assistants also give scented, gender specific handouts to the public for the duration of the show. Allure addresses ideas of intimacy, propriety and personal space. It questions what we find acceptable in social contexts.
The work questions the interface between sculpture and performance, it highlights the role of the viewer in a gallery. ‘Allure’ is documented with an image of empty perfume bottles and a series of feedback accounts from participants.
This work would have not been possible without the support of:
David Dorrell, Sarabande Foundation
Jeremy Levison, Art Bermondsey
Erin Small, Small Art Advisory
Stephen and Linda Williams